Social media platforms is very biggest platform on the internet.We can see the various features of Social Media. However, one thing that’s common across all social media platforms is “Memes”. The trend of memes is growing like wildfire. Open any social media platform and you can see a bucket full of memes.
Memes aren’t just for fun, they also convey ideas, messages, and sometimes news. Businesses have also jumped on the bandwagon, this game birth a new type of marketing known as “Meme marketing. As a once-famous man once said, “Modern Problems, Require Modern Solutions.”
Meme marketing has become a thing of today, if as a business this piques your interest, you should learn what meme marketing is.
What is Meme Marketing?
Memes have the power of gathering a huge audience and it derives interest from people from all over the world. People globally relate to memes and that leads to huge engagement on social media platforms.
A meme is an image containing something funny related to the latest trends, news, or events from all over the world. That’s why memes reach a maximum number of people. Most memes are re-shared by users and even across different social media platforms.
Meme marketing utilizes this love for memes by promoting a product or service using the latest meme trends. In recent years, Meme marketing has had a great impact on the profitability of businesses.
Some of the top brands that use memes for promoting their products are:
- Durex
- Gucci
- Ugly Drinks
- Slim Jim
- Chipotle
- OkCupid
- DennysDiner
- Netflix
- Disney
Brands want their content to reach as many people as possible, and that’s where meme marketing comes in. Funniness, mockery, easy to comprehend, latest trends, are some of the factors that need to be considered while making a meme.
Making an Effective Meme for Your Business 2023
What makes a meme engaging is the image you choose for the meme. The image should have relevance to your product and service and should be easy to figure out.
Picking out a perfect meme template for your meme is one of the most crucial things you will have to do. If you keep up with social media, you can find the latest meme trends. Memes have to be funny and clever. Also, you can choose an image that can force some customers to run their minds, it can even help your meme to get viral.
The recipe to making a viral meme is:
- Easy to create
- Easy to consume
- Relatable to your audience
- Shareable
- Familiar
- Funny, clever, and witty
There’s no limit to the meme templates you can choose from to make your meme for social media. Any efficient social media Advertiser must know how to use memes for improving brand engagement.
Tools that Can Be Used to Make Memes
If you don’t have an in-house graphic designing team, don’t fret. There are tons of online and offline meme-making tools for marketing that businesses can utilize. Though most tools will have their watermark on the final image so that’s something to look out for. It would be better if you use the premium versions of these tools to get rid of the watermark. Having a watermark on your memes isn’t usually liked by customers.
All the images in their library are free and don’t have any copyright issues. That’s why it is easy to make a meme for your brand relating to the latest trends. Some common meme makers are:
- Meme Generator
- Quick Meme
- IMGGlip
- Adobe Spark
- Canva
All these tools are simple and pretty easy to use. You can download these apps from app store and make memes for marketing in mere minutes.