Augmented Reality is already transforming landscapes for many industries. Now, it has entered the on-demand food delivery apps. AR in the food industry can now create food displays composed of digital renderings and high-quality photographs. Making food even more mouth-watering. The best part about this is that on-demand food delivery services can take advantage of this tech to boost sales.
This kind of implementation gives greater detail about the food as compared to traditional flyer menus or normal graphical representations. These are some new innovations in technology that are changing the world.
So, those who love to indulge themselves in food every now and then would have a greater experience ordering food online. As for online food delivery businesses, they can take advantage of the tech to enhance their offerings.
AR Has Changed The Way We See Food Menus
During the Covid-19 lockdown, almost everyone was locked inside their homes. Which increased the demand for on-demand food delivery services. People went online to search for online food delivery, delivery restaurants near me and so much more.
Small-time restaurants and businesses rely on food trucks and food delivery services to keep their business running.
Even though people eventually came back to in-person dining, the craze for online food delivery never went away. As a matter of fact, some businesses made online food delivery their permanent choice.
So, amid this growing competition, came innovation. Eventually, augmented-reality restaurant menus came into play and changed the industry.
AR in food industry has changed the way consumers can see menus. Food items can show up on the consumer’s screen with almost 100% accuracy.
Benefits of Augmented Reality Food Delivery for Customers
Augmented Reality has incredible applications when it comes to online food delivery. The best part of it all is that it helps in engaging customers and helps them make buying choices.
Augmented reality is offering restaurants a brand-new way to showcase their food items to consumers. Instead of displaying a bland image, you can showcase floating images that look like actual food items.
So what are the benefits of Augmented reality food delivery service for customers?
1. Helps Customers Visualize Food Better
From the first-ever food-related commercial to the last one you saw, there has been an emphasis on showing food up and close. Virtual reality food delivery and AR in the food industry help customers see the food better and make better buying decisions.
Looking at flat images in online food menus gets boring. With an AR menu, you can see the food in scale, and can even see the texture of the food.
2. Unique Experience
There are so many restaurants out there that are delivering food online, so how can they survive the competition? By relying on the latest technologies, new businesses can set themselves apart from the competition.
Moreover, providing a unique experience to customers is a surefire way to build your brand reputation, and make them loyal customers.
3. Order Customization
With AR tech, customers can customize their orders and see what their food items would look like with basic customization. This can’t happen with flat-image online menus.
4. Connect Customers With Source
For customers who care about the source of their food, AR tech can help a lot. AR can show customers if their produce, meat, and seafood are organically sourced or not.
AR can showcase the source of the food to customers. This is a great benefit of AR in the food industry.
Benefits of Augmented Reality for Customers
Augmented reality food delivery benefits both restaurants and customers. Here are some benefits for the restaurant.
1. Visual Control
Restaurant owners can show whatever they want to show on the menu. They have complete control over how the food appears to the consumers. This includes an approximate portion, nutritional value, and more.
2. Boosts Reviews
Platforms like Yelp and reviews on other social media are important for a business. If the reviews are positive, more and more customers would want to buy from your restaurant. But, if the reviews are negative, customers would shy away from ordering.
3. AR Provides Great Details That Appeal To Consumers
AR can represent the food in actual scale and texture, so foodies can easily get the actual and exact appearance of their choices. Such great details can also help the customer to discover rare and ethnic foods they wouldn’t otherwise try, without dialects, language, and cultural boundaries. So, having an AR-driven online food menu can fetch customers from any demographic and geographic region.
4. AR Helps To Provide The Nutritional Values Within The Menus
Nowadays, almost everyone is health-conscious. That’s why offering nutritional values within the multimedia menu could be an extra added USP for the iPhone application. Serving nutritional guides and other pertinent information along with the menu enhances the experience.
Customers will be happy. They would feel fun to choose their desired food from the multimedia menus depicting the desired food are serving at their dining table in the form of virtual reality.
5. All Three-Dimensional Objects Can Be Modelled With AR
AR can visualize anything which has 3 dimensions. The process is very simple. An AR tool just collects multiple photographs of the given dishes from multiple angles, stitch the photos, and renders them into digital 3D models, then puts the models into the new AR menu to make it more lifelike.
So, making a multimedia food menu is very easy and it can easily be adopted by the restaurant owner and the food delivery companies.
6. Restaurants Can Market Themselves with AR
AR implementation during on-demand food delivery has an impact on the marketplace in the coming years. Realistically representing food menus can lead to customer satisfaction and it also can create alternative content for customers to share, especially via social media and review platforms.
In one word it provides both a functional online order strategy, as well as content for marketing and data for search optimization.
Conclusion: AR in Food Industry
With the help of AR, you can create the art of food ordering and an exceptional experience that can push your business sky-high. There are a lot of use cases of AR in the food industry and there are a lot of services out there that would help you implement AR food delivery.