If your leads aren’t being converted into sales, then you need to find the best lead management software. A lead management software is a cloud-based software that helps an organization nourish leads and convert them into sales. Lead automation and assignment tools that use post-click landing pages and interactive forms to ensure that crucial leads don’t waste away. Once you earn leads, they’re tracked down the sales funnel via meetings, calls, chats, and several other features. The software has an in-built lead scoring facility that predicts lead conversions.
There are adequate routing features that ensure leads are sent to the right personnel based on their level of skill and specialization. Conversion rates, acquisition rates, and other lead management metrics are monitored based on strong analytics and reporting tools. If you want these advantages for your business, then you should employ some of the best lead management software.
To help you out, here’s a list of the best lead management software in 2022 that you should choose from.
Top-Rated Lead Management Software for Your Business
Just with a single Google search, you’ll find thousands of lead management software for your business.
Pipedrive is a great software that manages sales and provides a detailed and clear picture of existing and historical leads. The CRM software offered by Pipedrive empowers you to nurture leads into paying customers. This tool helps you in automating busywork, and monitoring complex sales strategies.
Pipedrive has incredible features including pipeline management, email integrations, activity management, sales reporting, and trend forecasting. If you’re in the search for one of the best lead management software, you don’t have to go searching beyond Pipedrive.
- Choose vital metrics to customize your central dashboard
- You can prioritize essential sales leads and streamline the sales process
- Delegate tedious admin tasks to the automation process
- Lead tracking tools help customer service reps to reach out with ease
- Too many filters can make the process complex for first-time users
- Doesn’t have separate plans for individuals with different needs
Monday.com is primarily a CRM software that is well known for managing customer data, and customer interactions, and helps through the sales process. Their lead management software allows you to manage customer data as per your preference. It helps you in managing projects, sales, CRM, tasks, and more. The best part about Monday is that it allows you to build and customize your dashboard as per your needs. Monday has incredible automation functionalities to help with repetitive tasks.
- Helps you gain insights into crucial data such as sales, process, and performance
- It allows you to set automatic reminders due-date notifications and assign new tasks
- It’s easy to capture the leads online through an integrated contact form
- Lets users toggle between the views
- Doesn’t have features for setting up recurring tasks
3. ACT! CRM
ACT is an all-in-one CRM for sales and marketing tool that allows businesses to generate recurring clients. It is one of the best lead management software for small businesses. What makes it so great is that it allows you to perform advanced contact management. Small businesses can even take advantage of the advanced email marketing features it offers.
With ACT, you can manage all the customer details, and customize your dashboard with Outlook, Gmail, Zoom, or several other integrations.
- Email deliverability reporting
- Highly customizable and versatile
- Easy to automate marketing efforts
- Easy Data quality management
- WYSIWYG email editor
- Can be tough to learn
- Several daily tasks present significant difficulty
Keap is a great lead management and CRM software that can enhance your business and streamline customer service. It’s one of the top-rated lead management solutions that automatically capture new leads, assign tasks, and send crucial emails to clients. It allows you to personalize your messages and share them when new leads come in. Keap allows you to create a repeatable sales process for your team.
- Provide pre-built reminds, automated emails, and texts that save time during customer interaction
- Automated follow-up, templates, and predictive sending that target right customers
- Dedicated business lines to keep your work calls and messages separate
- Automatically generate more sales leads and nurture them to play with clients
- The free version has limited functionality
Freshsales is a well-known lead generation software that can help in generating more sales for businesses of all scales. The auto-assignment rule feature automatically assigns lead contacts to specific sales reps, this helps in increasing the chances of lead conversion. Moreover, you get to create workflows and customized automation processes. Out of all lead generation software in the market, it is one of the best lead monument solutions. It allows you to access the database from your mobile as well.
Freshsales offers a quick summary of all essential lead information such as name, company, and contact information. Users get a free lead tracking software that allows them to target your business’s audience base.
- Helps you to manage leads more efficiently with robust lead management software
- Aligns your sales process and sales pipeline
- You can improve team communication between teams
- Identify when leads are sales-ready
- Campaign management
- The workflow automation feature is only available in the professional plan
- To take advantage of the software, you may need to study a bit about it