eCommerce companies have changed so much since their inception and the environment has changed completely as it was before. This change has happened since the grassroots as brands have started leveraging content marketing. By utilizing content marketing, eCommerce companies can showcase themselves to the customers as they want to. Running an eCommerce website isn’t a small thing, and there’s so much competition today. That’s why businesses need to build an eCommerce content marketing strategy.
Smart eCommerce brands have started leveraging the power of content marketing to make sure that more and more customers engage with the brand. Here are some of the best eCommerce content marketing strategies that you can follow to boost your business operations.
What is eCommerce Content Marketing?
In simplest terms, eCommerce content services/marketing is just promoting your brand’s content. This content can be of any form, including articles, blog posts, videos, infographics, and more. To build a successful eCommerce success, you can use the content any way you want, and it can increase your conversion rate. Marketers can use eCommerce brand content marketing to boost their performance and serve their customers.
Why Your Brand Need eCommerce Content Marketing Tactics?
eCommerce brand content marketing can improve numbers incredibly. Research has shown that content marketing strategies can provide better results than traditional marketing practices. Here are some reasons why your brand should use content marketing:
- Content marketing produces nearly as much as three times as many actionable leads as traditional marketing.
- Content marketing is 62% cheaper than conventional marketing.
- 82% of customers that were surveyed claimed that they can form a better opinion of the company after reading customer reviews.
- As much as 70% of the customers stated that they felt more connected to a brand after the content they put out.
Best eCommerce Content Marketing Strategy
1. Do Your Research
The first part of developing any kind of eCommerce content marketing strategy is to do research. Doing market research can help a marketer understand what works for the customers. Keyword research can assist you in knowing which questions customers ask frequently. If you use keywords properly, you can gain success.
2. Use Video Content As Much as Possible
Video content is growing and it’s becoming a major part of eCommerce content marketing. This is mostly because customers of today love video content more than traditional content.
With videos, you get more chances for personalization compared to other types of content. A recent survey has shown that 74% of millennials prefer YouTube videos to traditional television. This is why eCommerce companies target videos to a younger audience.
Videos can be as creative as possible, and if it’s a review video, then the potential customers get to see how the customers work and see if they’re the right fit for the user.
3. Use List-Based Content
As soon as people start creating content for eCommerce marketing, they need to understand the value of list-based content. List-based content is amazing for brands and it’s easy to understand and is also great for sharing. It has its advantages for eCommerce businesses that don’t know how to create catchy written content. If you have a topic, then creating the content should be as simple as ever.
4. Leverages FAQs
Every eCommerce website has an FAQ section where brands try to answer as many questions as possible. The answer to these questions can also help queries that potential customers have. Since most people have questions, they visit the FAQs section, and you must have uniquely answered the questions.
Since FAQs are an important part of your website, don’t shy away from going a little off the book. Make sure your answers show a little bit of your brand’s image.
5. Use Written Word and Photos
When anyone wants to buy any kind of product from an eCommerce site, the images act as your best friend. All the customers look at the photos provided by the retailer so they can figure out how the product looks and works. If the pictures don’t offer a good side of the product, most customers will end up leaving the website.
Pictures are a great part of selling your product, this is why brands should always strive to use great photos of any product that they’re trying to sell.
6. Create Informative Buyer Guides
This has become one of the recent eCommerce content marketing tactics. This helps in providing information that customers need to know about the product. You should focus on creating content for such products to help the buyer decide on which product to buy can be a great way to market yourself.
According to reviews and data, it’s shown that potential customers like content that compares two products of the same class. These ratings help customers make it easier for a potential client to make an educated decision.
Conclusion: eCommerce Content Marketing Strategy
eCommerce businesses have to deal with a lot of competition and for businesses to sell more products, businesses need to build unique eCommerce content marketing strategy. By creating great content for your website, you can build a unique brand image for the business. When you utilize these methods outlined above, you will not only drive traffic to your website, you also will be able to increase the number of sales.