Whether you’re a Pinterest marketing newbie or seasoned veteran, we could all use a few more followers. And with 433 million active monthly users, there is certainly a lot to be gained for your page.
Check out these four tips to get the following you’ve been dreaming of:
1. Choose a Catchy Username
As anyone who has spent time on Pinterest can attest, an eye-catching username can be the difference between getting lost in the sea of pins or becoming a popular source of inspiration.
And not only is a good username an excellent way to grow your account, it is also better for your brand overall. When you have a catchy username that matches your brand name, people are more likely to remember you and seek you out.
Think of it this way – if someone is looking for recipes on Pinterest and they come across the username “ChefGourmet” versus “HungryGirl8923”, which one are they more likely to click on?
When it comes to choosing a username, think of something that will be easy for people to remember and that reflects the type of content you’ll be sharing. For example, if you’re a food blogger, consider using your name or a play on words related to food.
Once you’ve settled on a username, be sure to use it consistently across all your social media channels to help build name recognition. With a little bit of effort, you can soon find yourself with a loyal following of Pinterest users who can’t wait to see your latest pins.
2. Upload High-Quality Pins
It’s important to remember that not all pins are created equal. If you want your pins to get noticed, you need to make sure they’re high quality. That means using clear, well-lit images and concise, attention-grabbing descriptions.
It also means making sure your pins are relevant to your target audience. Pins that are off-topic or poorly executed are less likely to be repinned, and they can even turn potential followers away.
And if you run ads on Pinterest, be sure to pay attention to Pinterest ad specs, which can change from time to time. By staying up-to-date on the latest requirements, you can be sure your ads are looking their best and reaching the widest audience possible.
Here are a few tips for creating high-quality pins:
- Use high-resolution images (at least 600 x 900 pixels)
- Choose a clean, simple design
- Use strong visuals to communicate your message
- Write concise descriptions that are easy to read
- Use keywords to help your pins be found in searches
If you’re serious about marketing on Pinterest, make sure you’re only sharing the best of the best. It may take a bit more time and effort upfront, but it will be well worth it in the long run.
3. Pin Consistently
If you’re looking to get the most out of Pinterest, it’s important to be consistent with your postings. That means posting regularly, and pinning high-quality content that is relevant to your audience.
This may seem like a lot of work, but it’s essential if you want to gain traction and build a following on the platform. And fortunately, there are some ways you can make the process more efficient.
For example, you can use a social media content calendar to plan your postings in advance, and schedule pins using a tool like Google Sheets or Hootsuite.
You can also use Pinterest analytics to track your progress and see what kind of content is resonating with your audience.
When doing so, it is best to plan out your content a month or two in advance as well–this way, you are always ahead of the game. This will help ensure that your pins are high quality, and also evenly spaced out so that you’re not overwhelming your followers with too much content at once.
4. Use Relevant Keywords
Keyword-rich pins are more likely to be found in search, which means they’re more likely to be repinned. When adding keywords to your pins, think about what people might search for if they were looking for content like yours.
For example, if you run a food blog, some relevant keywords might be “recipes,” “cooking,” or “food.” If you sell products, you’ll want to include keywords that describe what you’re selling.
However, you should also include longer and less sought-after keywords, also known as “long-tail keywords.” Long-tail keywords are more specific and less competitive, which means they’re more likely to lead to conversions.
Instead of just including keywords like “vegan recipes,” for example, consider “how to make vegan lasagna.” By being specific, you’re more likely to attract people who are actually interested in what you have to offer.
When it comes to keywords, quality is more important than quantity. So instead of cramming as many keywords into your pins as possible, focus on a few well-chosen ones that will help potential followers find your content.
Final Thoughts on Growing Your Pinterest Following
If you want to get more followers on Pinterest, start by creating high-quality content and using relevant keywords. Then, be sure to pin regularly, and use analytics to track your progress. By following these tips, you’ll be well on your way to growing your presence on the platform.