Over the past couple of years, social media platforms have seen a bumpy ride. Every now and then, a new social media platform is emerging. And the witty thing is, people are constantly changing sides. But there has always been one constant, Facebook.
Facebook is the largest and most recognized social media platform in the world. In fact, Facebook has 2.93 billion active users, which is one-third of the world’s population. This means, if word-of-mouth marketing is a thing, Facebook is the best companion for your business.
And if managed well, the Facebook community can help your business grow in less than a few months. It is an open space where you can talk to your target audience as well as customers. In fact, many businesses have even started to embed Facebook widget. And truth be told, the Facebook widget has changed the way people use to sell. It has made social recognition easier for business owners, and conversion rates have gone up.
If you are still new to the idea, we are here to help. In this blog, we are going to discuss everything about Facebook widget from scratch. We will also discuss all the benefits of Facebook widget on your website. So tag along and continue to read more about it.
But What Is Facebook Widget?
We are sure, you must be mumbling with the question, what is a Facebook widget? And don’t worry, we are here for you.
A Facebook widget is basically a functional block in your website. This functional block displays all the Facebook content you have fetched with the help of a social media aggregator tool. This content is usually real-time updated, depending upon the social media aggregator tool you are choosing. Moreover, you can also customize the overall look and feel of the Facebook widget.
Benefits Of Facebook Widget On Website
Nothing can be more convincing than some entertaining social media content on your website like videos to make your visitors feel friendly. The benefits of embed Facebook videos on a website is not just limited to one.
So here is a list of benefits of Facebook Widget on the website.
Increases Site Engagement
Let’s admit it, no amount of engagement rate is enough for a website owner cum business owner. And you should take pride in that unquenching thirst. But the question is how to get maximum site engagement.
The answer is even simpler. By integrating Facebook widget on your website.
If you want to drive engagement to your website, start displaying Facebook’s like buttons or share buttons on your content. When users like or share your content, their Facebook friends will see it in their newsfeeds. This helps to drive more traffic to your website.
Aids In Social Proof
Have you heard about the bandwagon effect?
This is All about Social Proof
Social proof is evidence that your past customers have bought your products and services and are happy about their decision. And looking at this, your potential customers will also like to jump on the bandwagon.
Helps In Brand Awareness
Your young tech-savvy target audience no longer depends on authentic ways of researching a particular brand. They want to see what type of recognition you have on social media. If you have engaging and brand-relevant content on social media platforms like Facebook, you already have them. But if you embed this content into a Facebook widget, they would see you as an updated brand with a tactical manoeuvre.
In simpler words, Facebook widget can also help increase brand awareness for your business. By displaying your Facebook page or content on your website, your users can easily discover your brand and learn more about what you offer. This can lead to increased brand recognition and ultimately, more customers.
Repurpose The Content
Tell us the truth. As a business owner, do you get enough time to create content for your business?
The best solution is to repurpose your content on your website. You can create it for your Facebook and embed it into your Facebook widget. This Facebook widget will also work as your low-cost marketing tool.
Enhanced User Experience
As a business owner, you must be aware of the importance of user experience.
And keeping that in mind, you should know that Facebook widgets can also enhance the user experience on your website. Once you start displaying your Facebook content or likes on your Facebook widget, users can easily see what others are saying about your content.
This can help them make more informed decisions about whether or not to engage with your content, which can ultimately lead to a more satisfying user experience.
In A Nutshell
Your Facebook is the best place to market your products and services. If you are not fully using it, you are losing the opportunity to shine in the crowd of businesses. We have mentioned the most loved benefits of the Facebook widget. And we hope that you leverage all these benefits and see your business grow.