Modern business owners continually gather data from various sources to outwit their competitors and attract more customers to their websites. However, the internet is such an abundant source of data that it’s hard to acquire the information for your specific needs.
Internet users generate more than 2.5 quintillion bytes of data daily. Without proper tools in your hands, it’s virtually impossible to obtain the data you need to keep your business afloat. Thankfully, there’s little you can’t do with the right tools by your side.
That’s where proxies come into the picture. Proxies are multipurpose tools that can do wonders for a digital business. They improve security, increase website loading time, improve SEO, and help with web scraping.
Acquiring data from the web exposes your brand to many risks, such as cyber threats. Thankfully, proxies can help mitigate most of those risks. Let’s define what they are and why you should use them.
What are Proxies?
Proxies act as gateways between internet users and the web, establishing a safe connection between the internet servers and your devices. Their main task is to add a layer of protection that provides the user with online privacy and anonymity.
Proxies are capable of hiding your IP and masking your actual location, allowing you to access geo-restricted websites and unlock blocked content. They protect your sensitive data by masking your IP and preventing third parties from tracking your browsing activities.
Top use cases for proxies
While there are many uses for proxies, their primary use cases include:
- Brand protection and monitoring – brands must monitor their respective competitors and markets to get insights on positive and negative brand mentions online. The information they gather from online feedback helps them improve their image and reputation.
Since proxies can bypass geo-restrictions, they help brands access data from any website or platform on the internet. Brands use proxies to protect their intellectual property by preventing copyright theft and infringement.
- Price and competitor monitoring – proxy servers provide access to top e-commerce websites. Brands can rely on them to monitor their competitors, evaluate and compare prices, and apply necessary adjustments accordingly.
However, since top websites don’t want to share their data, brands use proxies to bypass their security measures and access the data they need. They can quickly browse the web, target top-grade websites, and extract accurate data without restrictions.
- Lead generation – digital businesses depend on generating leads daily. When you exhaust all your local resources, proxies can help you find new sources of quality leads on the web.
Reasons to consider using proxies
Here are the top reasons for using proxies.
1. Enhanced cybersecurity measures
Since digital businesses must maintain an online presence, they are prone to cyber threats such as malware, ransomware, and data breaches. Hackers are always on the lookout for any information they can get their hands on.
They use hack attacks such as data breaches to bypass corporate security measures and access sensitive data repositories. Proxies can help prevent these attacks by hiding brands’ IPs and actual locations while browsing the web.
They can secure the internet connection and allow brands to conduct essential activities online. A proxy is also a solution for preventing third parties from tracking your browsing and online activities.
Increased connectivity and speed
Proxies reduce latency and ensure maximum uptime by saving bandwidth and reducing server load.
They use local storage to store data copies and help cache data to improve your website’s performance and efficiency.
Since they can mask your IP, you won’t have to worry about connection throttling, ISP disconnections, and buffering.
Access to IPv6 proxies
An IPv6 proxy converts IPv4 requests to IPv6 traffic. It translates traffic from older IP versions to support the latest IP6 standard.
Because of that, this proxy type intercepts traffic from outdated IP versions, translates the header and address, and reroutes the data before forwarding the traffic to a target device or IPv6 server.
These perks make the IPv6 proxy perfect for maximizing online privacy and enhancing cybersecurity. Since they support the latest IP6 standard, they offer the highest levels of online security for data transfers – see here for more practicalities.
Additionally, they are a perfect solution for launching large-scale web scraping operations to harvest vast quantities of data from various sources simultaneously.
In a data-driven business landscape, competition is so fierce that businesses must use all means available to stay relevant and competitive. The internet offers an endless supply of data for the taking.
However, websites utilize all sorts of measures that prevent successful data extraction. The only way to ensure you collect the data you need is by using tools such as proxies.
Aside from ensuring maximum security and online privacy, proxies boost your internet speed and bypass geo-restrictions that prevent you from getting the data that fuels your operations.