Over the past several years, competition within the e-commerce industry has increased tremendously, and this tendency is only going to keep on growing in the future. The number of sites that sell different products and services is increasing every day. In such an environment, it is not easy to boost brand awareness, expand the client base, and improve the efficiency of your business at the same time.
In this article, we’ll share with you five marketing tricks that can help manage these issues in order to be effective at all times.
1. Blog on a website
In the age of technology, people are less likely to read print literature and more willing to read various blogs, which is why having one on your website that covers relevant to your business topics, helps to increase customer engagement. A blog can bring to a website your casework. Through the articles you can share your achievements, thereby showing your level of expertise. Useful content is a must as well. Find and uncover issues of interest to your potential customers. Every article written on the blog goes into the search system and guarantees you lifelong traffic from the search engines.
To give an illustrative example, you can take a car rental company, which is quite popular at the moment. On the website, you can find a blog tab where the related rental topics are explored. This way, you can learn about additional company offers such as car towing services, or learn more about the history of the car rental industry. The only thing is to make articles optimized with keywords like rent a car near me to make this blog the first in the search results.
2. Product catch
Unlike a lead magnet, which helps build a base of potential customers, a product trap has already created real customers who do pay you money. The average cost of a product trap varies from $1 to $50, depending on the value of your key product. This technique aims to ensure that potential clients turn out to be real clients, and give your business a real profit. However, it is also important to be aware of the fact that sales are primarily a psychological process, and selling to those who have already paid you is easier than selling to those who have not yet made the payment.
For instance, many fitness apps propose a trial subscription for $1, which allows you to test the app and its functionality, and in case you find it useful, you can then extend your membership.
3. Messengers and chatbots
Every day this trend is gaining more and more popularity. Every brand, whether large or small business, already has its own messenger network. Nowadays, no one is surprised that companies have a messenger community, a smart technological bot channel. However, only a few can boast of good quality content and chatbots. There is a definite move by messengers to bring people together across interests. However, messengers have become more than just a means for a group of people to communicate, they have become inclusive in many other ways.
Nowadays, you don’t have to make a phone call in order to contact the support center, instead, you can use a chatbot, where you will instantly get an answer to your question.
4. Marketing funnels
A marketing funnel is a series of pre-prepared and automated processes for your customers. In simple terms, an auto-funnel allows you to sell a product or service to a client automatically through emails, text messages, social media, and so on. Thanks to this feature, the information, and marketing industry have taken a big step in the last few years. This is probably one of the most common marketing tricks for business used by all businesses without exception. You can make sure of this technique by simply opening your mailbox.
If you want to improve your sales performance, optimize your business and increase the number of customers, do not waste your time and test all four tips this month within your company in a short time you will see the results, we assure you!