Small business owners generally tend to look for some free marketing methods. And if you are one of them, then it is time for you to check out Instagram Reels. As per Instagram, Reels are designed for entertainment purposes but small businesses can use this feature to promote their products or services.
Instagram pushes users to explore its new features and using reels will give you the right amount of exposure you need to build your brand’s name. If you are confused and don’t know how to use Instagram Reels to gain more attractions, then you are at the right place. Here, we are going to teach you about some Instagram Reels ideas that you can use to promote your small businesses. So without delay, let’s start with the guide.
How To Make Reels For Instagram?
Instagram always wants you to use its new features and the same goes for Reels. You will see that the Instagram Reels icon is moved to the center of the menu bar.
Click on the Reels icon and you will see an Instagram Reels feed will open up. Then select the camera icon which is in the upper-right corner. Instagram Stories also gives you the option to create reels for Instagram. Now that you have opened your Reels, you will see these options below:
- Duration- You can choose in between 15 to 60 seconds.
- Audio- You will be able to add music from the Instagram music library.
- Video Speed- This will let you control the speed of your video.
- Effects- It allows you to use special effects created by Independent or Instagram creators.
- Timer- It will let you set a countdown timer so that you can do a hands-free recording.
- Record Button- Click this button to start as well as stop recording the video clips.
Ideas To Use Instagram Reels For Small Businesses
1. Jump on a Trend
One of the best ideas to use Instagram Reels for small businesses is to jump on a trend. While you open your Instagram Reels tab, you will see some of the most trending accounts. If any of the trends catch your eyes, then you can make an Instagram Reel with your own views.
Being an Instagram user, you will be able to search for trending Reels using effects, hashtags, as well as audio. In fact, the audio trend is one of the best ways to start with Reels. It will help you to show up in the Explore feed and will let you reach new audiences.
2. Sell Products with Shoppable Reels
If you still have not set up your Instagram shopping account yet, this is just the time for you to set up your Instagram account. And once you are having your catalog set up, you will be able to use the Reels in order to feature the products.
You will see that the shoppable reels will have the icon of Instagram Shopping as well as the “View Products” on the bottom. A viewer when seeing the reel will be able to tap on it to open a page having your featured products.
Shoppable Reels are a useful tool that offers a pretty upfront interface to feature a post or an ad. In fact, Reels will give you a fair chance in demonstrating the product that is in action.
3. How It Started Vs. How It’s Going
Another great Instagram reels idea for small businesses is to show the evolution of your business. You must have a few previously clicked photos and videos of your business when started. Hence, all you need to do is to click a few pictures of your present workspace, orders, as well as products and show how it began and how it is working for you right now. You can try the Instagram Live stream feature to check what your fans or audience want from your content as well. You can buy IG live viewers for your stream to make it look more popular in front of everyone.
4. Show Your Work Space
A great idea for Instagram Reels that will get you more attention is when you will show your workspace. You can make this content promotional, inspirational, as well as a learning reel. It will help you to show your viewers how to start their own business and then earn money.
So all you can do is to take out your phone and then take a 15 seconds longer video using your work studio. Experts will suggest you focus on all those parts that you think are worth it. Even you have the option to add some stickers so as to make it shine well.
5. Tell a Story
Yet another amazing way to gain the attention of your audiences is to make reels where you will tell a story. You have the option to tell a story about your hard time or tell your audience how you became successful doing hard work.
Let your viewers know how you have handled all those insecurities. You can further share a story about something really special that you have done.
6. Unboxing Your Products
In case, you are managing a small-scale business, then you might need to order all the primary raw materials on a daily basis. Hence, you will always have the option to unpack your orders and can film a video where you will show your users how to store them.
Furthermore, on Insta reels, you will have the option to tag your products and will let your consumers purchase them using the reels.
Final Talk
Instagram is a super-effective social media platform that will help you to grow your business. It offers you so many features to make your content stand out. Instagram Reels are one such amazing video content option that can be helpful for several small businesses. It will let you promote your products in different video methods which can be interesting for viewers to watch and learn about your products.
You can go through the article stating- Instagram Reels Tips And Ideas For Small Businesses. In case, you are still confused, you can comment down below and we will surely help you out.