The arrangement between sales and the marketing department has been a classic challenge in the B2B ecosystem. Content marketing is a much-needed tool that can be used to bridge the gap between sales and marketing. Content Marketing has matured a…
Tag: Content Marketing
The Internet at its core should make it easier for customers to find what they want to find. And still, most companies struggle while finding the ideal user base. Using content to your advantage, and the right set of SEO…