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What is Magento and Why Should You Use it?

Building and running your eCommerce store requires a lot of effort. Without the proper knowledge, you won’t be able to take your website to a higher extent. But, you need to know about the tools you can use to make and grow your website. If you’ve heard about Magento. Then you need to know about the key features of Magento.

Magento is an online eCommerce store. There are a lot of reasons to use Magento. In this guide, we’ll list all of Magento’s key features and why you should use them for your online store.

What is Magento?

Magento is one of the biggest eCommerce platforms. Now that Magento has been acquired by Adobe, its name has changed to Adobe Commerce. Regardless, of the takeover, we’re expecting that Magento will retain everything that made it great in the first place.

Magento provided users with the ability to build and set up an online store with all the latest features. Some of the key features of Magento include marketing, search engine optimization, and product management tools.

With Magento, you don’t need tons of customization, the platform will have a lot of features, and you can continue to work towards growth. There are several themes and plugins you can use to design your website as you want.

Why Should You Use Magento?

If you have an online store that you want to grow, then you can choose Magento. It’s an open-source platform, and it’s made keeping ordinary people in mind. Even if you don’t know about website building, you can make great websites with Magento.

The system is so robust that your websites will be able to handle millions of users. But it gets a tiny bit more complicated as you keep growing. Do keep in mind that sometime in the future, you will need to hire someone that has more knowledge about the tech.

What is Magento 2?

Magento 2 is the most recent update that Magento developers launched. While the company has put out major updates, Magento 2 is the biggest update so far.

Magento 2 contains a number of useful features:

  • Flexible architecture for websites
  • Engaging customer experience
  • Smoother and more efficient business experience
  • 50% faster loading speeds
  • More secure payments
  • Easier maintenance and upgrades

Magento 2 is an upgrade over Magento and it’s better than the original version in every way. If you want a faster, smoother, safer, and more scalable website, then Magento 2 is the best way to go.

Key Features of Magento

Now, let’s discuss the best and most popular features of Magento. Let’s break down these features of Magento.

1. Analytics & Reporting

One of the most important features you could ask for in an eCommerce website is precise analytics and reporting capabilities. 

Magento offers Google Analytics support. But more than that, it also provides you with various reports of its own, including:

  • Sales report
  • Tax report
  • Abandoned shopping cart report
  • Best viewed products report
  • Best purchased products report
  • Low stock report
  • Search terms report
  • Product reviews report
  • Coupon usage report
  • Total sales invoiced report

2. Product Browsing

Browsing products online needs to be as satisfactory as any other part of the shopping experience. If that part of the website is not great, then a lot of potential buyers will end up leaving your website. 

This is why Magento offers some of the best functionalities that you can use to enhance the shopping experience. Some of the best functions include:

  • Ability to Zoom-in or Zoom-Out of images
  • Add multiple images per product
  • Display stock availability
  • Add products to the wish list
  • Show pricing tiers

3. Catalog Management

The catalog of your website is the heart of user experience. If you don’t have an impressive-looking catalog, then you’re missing out.

Magento has tons of features that help you with catalog management. The platform allows you to showcase virtual products, and limitless product attributes, edit & delete reviews, manage complete inventory, few-click product creation, dynamic pricing, and sharing of products. 

4. Customer Account Management

Magento makes it easy for you to manage customer accounts. There are so many features that make it easy to manage customer accounts. 

You get a customer account database dashboard, order history & status, one or more shipping addresses, billing options, a view of recently ordered products, newsletter subscriptions, and more.

5. Order Management

If you’re getting hundreds of orders daily, it can get a bit tough to manage them all. This is where Magento comes in clutch. The order management features ae limited, but they get the job done. 

Features include:

  • Viewing
  • Creation
  • Editing of orders from the admin panel
  • Multiple invoice generation
  • Call-center support
  • Shipping labels
  • Email notifications
  • RSS feed for new orders

6. Search Engine Optimization

SEO is crucial for every website if they want to grow. This becomes especially true if it’s an eCommerce website. Magento is full of advanced SEO solutions.

It can take the headache off your shoulders and generate Google sitemaps. You can get SEO-friendly URLs, and sort popular searches. It makes your website compatible with multiple search engines. 

Other features include popularity based search-terms, and customer sorting attributes. Plus, it ensures that your website loads fast by reducing the usage of .CSS and .JS files.

7. Payment and Shipping

If you’re running an online store, then you need to keep complete track of payment and shipping. Magento has all the right features to make sure you’re able to keep everything up and running smoothly. 

Magento includes functions like:

  • Single page checkout
  • Complete website security with SSL
  • Payment gateway integration
  • Multiple payment channel support

8. Marketing and Promotional Tools

Marketing your store is crucial for ensuring you have visitors on your stores. The more visitors, the higher the sales. With Magento, you get a list of marketing and promotional tools for your business.

The tools offered by the eCommerce platform are aimed at making your marketing efforts easier. 

Some of the most noteworthy marketing and promotional tools include:

  • Up-selling & cross-selling of products
  • Promotional pricing tool
  • Coupon code sharing reports, 
  • Coupon usage analytics
  • New product promotion
  • Free shipping

9. Mobile Store

60% of all eCommerce shoppers prefer mobile phones for online shopping. With Magento, you can make use of this particular demographic and generate a range of sales. 

If you don’t have a mobile-friendly website/app, you’re missing out on millions of potential customers. You get mobile HTML5 technology for creating a mobile-friendly storefront. 

Plus, with drag-and-drop functionality, you can create a mobile store within minutes. There are other tools you can use to enhance the user experience of your mobile store.

10. Site Management

There are so many parts of managing a website to make it great. Magento offers exceptional functionalities to help you manage your website with much more ease. 

Magento’s content management system is a great option to enhance your website’s landing pages. 

Other site management tools include:

  • Tax calculations
  • Multi-language management
  • Multi-currency support
  • User authentication
  • Exquisite customizable designs

There are other features that you can use to manage content and elements on your website. 

Final Take – Key Features of Magento

Magento ranks at the top of the list of online eCommerce store builders. If you’ve tried and tested Magento and weren’t satisfied with the functionalities, then WooCommerce or Shopify may be able to satisfy your needs. 

If you need a reason to choose Megento, then simple-to-use features and endless functionalities are the ones to look for.

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