Email is still a relevant part of marketing tactics. Email is used by more than 4 billion people worldwide, and that number is growing every year. Using email marketing is a huge option for businesses that want to attract new customers. Email marketing allows senders to do virtually anything to the recipients without having to rely on cold calling. Cold emailing is a better tool than cold calling to reach their target audience in 2022. However, cold-emailing isn’t a fixed technique that you can use to get new customers. Cold emails that help in getting new customers need to be concise, direct, and compelling enough to read till the end. Every email marketing campaign should be planned perfectly to get better results. To help you out, we’ve created this guide on the best email tips for an Email marketing campaign.
What are Cold Emails?
Cold emails are similar to cold calling, and it involves sending an uninvited email to someone you’ve had interactions with in the past. Cold calling is a great way to establish a new business relationship. A cold email allows a sales representative to send online emails to potential clients who don’t have much knowledge about the company. The email content should be appealing, engaging, and intriguing enough to make them ask for new information.
Why Should Businesses Use Cold Email Marketing Campaigns?
Cold emailing and building email marketing campaigns are extremely popular for businesses. If done right, email marketing can help out businesses a lot. Some of the biggest advantages of using email marketing campaigns are:
- Cold Emails Increases Reach: Millions of people check their emails on a regular basis, the best way to ensure that cold emails reach the right person is to send them at the most convenient time.
- Emails Can be Personalized: Another reason why businesses use email marketing campaigns as they can be personalized based on the person you’re trying to contact. This can allow you to add a personal touch to the emails without having to spend way too much time.
- Emails Can be Informative: An email can be more informative than a cold call. Most people will just hang up a call if they don’t get any information out of it. Emails can also contain images, videos, and other content for providing more information.
- Cold Email Boosts Brand Awareness: Even emails that don’t have the point of selling a product or a service can be used to simply increase brand awareness. Emails can increase brand awareness and then ultimately increase sales.
- Success Can be Easily Measured: Unlike cold calling, the success of email marketing campaigns can be measured with ease. The results can be used to improve the cold email strategies.
12 Cold Email Marketing Campaign Tips You Should Know
If you’re trying to build an email marketing campaign, then there are some basic tips that you should be aware of. Here are the top 12 email marketing tips to keep in mind while sending cold emails:
1. Catchy Subject Line
Cold emails are only great if your potential audience opens up and reads the content. If you don’t have an engaging subject line, then chances are your mail will go unopened. An effective cold email marketing campaign won’t be successful if you don’t have a compelling subject line. Make a note to make all your subject lines as catchy as possible.
2. Don’t Shy Away From Email Templates
It’s not a bad thing to use an email template when writing an old email. There are many cold email templates that you can use for your email marketing template. These templates can be used to create successful cold emails and they can also be customized for all types of customers and markets. You can either find cold email templates online or you can get email templates from your email marketing software provider.
3. Personalize the Details
Cold email campaigns are successful only because they’re personalized towards the customers. The success of an email marketing campaign depends on how personalized the cold email is.
The recipients should feel that the email is targeted directly towards them. Cold email software saves time and personalizes details based on data available for each customer.
4. Cold Email Software is Best
Most businesses turn away from email marketing campaigns because they take too much time. But with the help of email marketing software, you can create email marketing campaigns quickly.
The software allows creating cold email outreach by creating templates, tracking results, and automating all aspects of the email marketing process.
5. Create a Strategy
You can’t make your email marketing campaign successful without having a proper strategy. Your strategy should revolve around what you’re planning to achieve from the campaign. It’s not just enough to send emails and hope for sales. Each aspect of an email campaign such as subject lines, follow-ups, and other things should be planned out. Results should be tracked and they can be used to improve the strategy.
6. Keep Following Up
A single mail will more than often be ignored by the customer, each cold email campaign should also have one follow-up email. However, it is often recommended that you send 2-3 follow-up emails to get the best results. This will help inform potential customers about important things.
Cold emails can take too much time and are daunting. This is why it’s a good idea to use email marketing software to reduce the time taken in the process.
7. Edit the Sender Details in Cold Call Emails
Consumers that are more frequent on emails are pretty good at detecting spam emails. If they receive emails from untrustworthy senders, they won’t open an email. To make sure that you don’t end up in the spam folder, you can edit the “from” line in your email settings. This way, you can choose to identify yourself as you want.
8. Add Call to Action
Any successful email marketing campaign needs to have a call to action button. You can tell the recipients what the button does and what they’ll achieve by interacting with the button. Are you looking for email recipients who want to purchase your product? Or are you asking them to visit your blog or website? Whatever you hope to accomplish with the email marketing campaign, make sure to ask for it. Hundreds of email marketing campaigns fail because they don’t tell the receiver what to do after they’ve finished reading the email.
9. Use Lead Magnets
Lead magnets are basically incentives that make the receivers share their details in terms of a lead. If your goal is to generate a huge amount of leads from email marketing campaigns, then you should definitely use lead magnets. In return for their email address and other details, offer customers some kind of incentives like a coupon code or a discount coupon.
You can even offer free ebooks to those who have filled out the form and shared their details. But the most irresistible lead magnet is offering huge discounts on particular products or services.
10. Use an Engaging Introduction
If you fail to captivate the reader in the first few lines of the email marketing campaign, chances are they’ll leave the mail without reading till the end. As they say, first impressions make all the difference. If the introduction to your email content is boring and bland, the readers won’t read till the end.
You just need to use a few catchy sentences to get the reader’s attention in a cold email. You need to create interest in the product/service/business you’ve sent the email about. Keep the message engaging and relevant for best results.
11. Build Value Through Emails
Let’s be honest, why would anyone take the time out of their busy schedule to read a long email? You need to tell the recipients what your brand has to offer and why they should care about your product and services. If you can manage to create value for your brand through emails, you can and will attract new consumers.
Unfortunately, if the tone of your email starts sounding like a sales pitch, you may end up going straight into the spam folder instead of the primary inbox. Cold email receivers shouldn’t be told about the product features, they should just know why they need to learn more about your brand.
12. Make a Compelling Email Signature
The last but not the least email marketing tip is that you should have a compelling and authoritative email signature. Without an email signature, the recipients may feel like they’ve received mail from some scammer.Â
Your email signature should contain necessary information about your company, product, and brand. A strategic email signature can contain information that can’t be included in the email body. You can write a clear and concise email body by adding more information in the signature.